12 Jul What is graphic design?
Most people have at least an idea of what graphic design is about and what a graphic designer does. Logos, packages, brochures, books, magazines, corporate reports, business cards, websites… you name it!
Well, designers do these things, but they’re just a little pixel of a much bigger picture.
A graphic designer is someone who understands the fundamentals (colour theory, typography, alignment, repetition, contrast, proximity, etc.) and can make sense of it all; knows that a different approach is necessary for different products and different target audiences.
Graphic design is all around you
From the moment you open your eyes in the morning until the time you go back to bed at the end of the day, most of the things that you’ll see are the work of a graphic designer.
If you have a message or a product you want people to notice or you are trying to communicate a concept visually, then you are in need of a graphic designer to help bring this idea to life and express it in the best way.
The alternative to good design is always bad design. There's no such thing as no design.
– Adam Judge
Graphic design is all about solving problems
The most important aspect of a graphic designer skillset is the ability to bring the theory and the particularities of the message to be sent together, then get to a single solution, tailored especially for every situation. This is the beauty of it.
A graphic designer should be able to combine text, illustrations, symbols, photography, textures, colours and typography to create print and web-based design for all kinds of clients.
They’re visual problem-solvers who should understand the most varied audiences and how it should affect the design. Book covers, billboards, stationery, menus, manuals, your favourite apps and websites – everything depends on efficient design to get the people’s attention and get to the heart of what the client is trying to say.
Design is the intermediary between information and understanding.
– Hans Hoffman
As you can see, master graphics software is a minuscule part of it all.
The role of the professional in this area is to understand the client’s goals and predict people’s response, because, at the end of the day, a designer should make sure that whoever he’s designing for would get the message.
A professional should always be very conscious about the way he visually expresses things, he should know that, when designing for seniors, small prints should not be used, or when creating something for children, be limited to text and black and white wouldn’t produce the best results.
These may sound obvious, but if nobody thinks about it timely, it can cause serious communication issues and a waste of resources.
Thinking about design is hard, but not thinking about it can be disastrous.
– Ralph Caplan
Graphic design is communication
Making designs that look great is nice, but one of the most important parts of the process happens even before the first insight. A graphic designer needs to be good in listening and interpreting what the client needs. Knowing the problem they’re trying to solve is essential, and once it has been cleared, the focus can return to finding the best way to communicate and cause a positive impact.
Graphic design isn’t just making things look pretty
Good design often ends up not receiving a standing ovation; though it needs to serve its purpose.
Good design is about creating connections with people to cause reactions.
Sometimes you may want just please people’s eyes, but frequently the purpose will be getting the message across, making things clear and easy to understand.
Design is thinking made visual.
– Saul Bass
Here are some things a graphic designer can do for you:
- Understand your business goals and help you reach them.
- Educate your buyers and help you sell more.
- Make the complex understandable.
- Turn something boring into something compelling.
- Build your credibility, and maintain it over time.
- Make you look professional now and then.
- Follow up on your clients’ feedback and keep them happy.
- Keep your brand looking good in your customers’ eyes.
- Increase the visibility of your business and attract better clients.
- Make people want to keep reading.
- Help you launch your new business.
- Define your ideal customer and communicate to your prospects.
- Make it easy for people to buy from you.
- And of course, know the difference between RGB and CMYK.
Some say a picture is worth a thousand words.
We invite you to think about the power that these two things have when they’re put together effectively.